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Jerry Jones was under the microscope during his pre-draft press conference where he was forced to answer for the Dallas Cowboys offseason dealings.
The 81-year-old clarified that the roster must be ‘diminished’ to save cap space for key player extensions.
In addition, Jones stated he ‘would like to see more leaves and more action’ before jumping to new deals.
People have taken this to be the front office are waiting for other NFL players’ deals to be finalized to set the market.
America’s Team is hesitant to overpay in the market but by waiting they lose the opportunity to issue cheaper contracts.
Furthermore, Jones has made an issue about key player contracts in the past and is falling back into old habits.
Mike Florio slams Jerry Jones’ outdated negotiation tactic with key players
Mike Florio has been left exasperated on Pro Football Talk at the Cowboys believing that players will be happy to accept a lower offer to play for the star on the helmet.
He thinks this negotiation tactic does not help at the table: “I feel like they think this formula that has been proven to be a failure is magically gonna work.
“It’s just not and that’s why they haven’t gone ‘all in’ but you’re never gonna hear Jerry Jones admit that.
“Before you can meaningfully change your approach, you got to acknowledge to yourself that your current approach sucks!”
Florio implies that playing for the Cowboys is no longer a viable bargaining chip at the negotiation table.
The NFL market sets the prices for star players and they continue to rise
In today’s world, the market will do the talking and players will be eyeing up other deals around the NFL.
Moreover, star players will keep tabs on their counterparts around the league to determine how much to hold out for.
As the Cowboys have underachieved for the best part of three decades, they cannot ask players to lower their asking price.
Jerry Jones persists in holding out from negotiating new deals
Dak Prescott holds them over a barrel with his current contract leverage.
Likewise, dragging their feet with CeeDee Lamb and Micah Parsons will only make their contracts more expensive.
Jerry Jones must change his approach with imperative contracts or the vicious cycle will continue.