How Jerry Jones daughter Charlotte Jones is rising to the top

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As the Dallas Cowboys sit at the top of Forbes’ list for the most expensive sports team in the world, there remains the unspoken brains behind much of their success.

Charlotte Jones Anderson is the chief brand officer and vice president to her father Jerry Jones, who sits at the top of the Dallas Cowboys executive hierarchy. She is credited with much of the recent Dallas Cowboys financial and global branding success.

Charlotte Jones: Background

After graduating with a BS degree from Stanford University, majoring in human biology, she moved into her first line of executive work. This involved overseeing the office and legislative staff of US representative Tommy F. Robinson for just 1 year, from 1989 to 1990.

In 2010, the 57-year-old became the chairman of the Salvation Army National advisory board and in doing so became the first woman to ever hold this position.

Two years later, she occupied a similar role, this time as the chairman of the elusive NFL Foundation – which she holds to this day.

What Charlotte Jones has done for the Dallas Cowboys

Charlotte Jones has used the state-of-the-art facilities at AT&T Stadium to the Cowboys advantage. She played a lead role in hosting several events from Super Bowl XLV and the annual Cotton Bowl to the NBA All-Star Game and multiple concerts performed by some of the best global talent.

Charlotte Jones in an incredible woman who is a shining example for females in the ever-growing sports industry, as she became the first woman to represent club ownership as leader of an integral American Pro Sports league foundation.

Her impeccable branding and marketing skills have seen the global brand of the Dallas Cowboys mascot Rowdy and their infamous cheerleaders grow.

In 2016, Charlotte Jones was named as the 89^th most important person in the National Football League by USA Today newspaper.

Her charity work to support the nation’s veterans has also been widely recognised, where she has raised millions of dollars.

Meredith Counce, director of brand strategy at the Dallas Cowboys told Refinery29 how Charlotte Jones is the person to contact when there are choppy waters ahead or difficult decisions to be made.

She explained: “Charlotte is a crisis consultant. When it’s not as smooth of a ride as you maybe would like for it to be, that’s when she shines. And I think everybody does always look to her to be that rock solid, smart sounding board for everyone to turn to.”

Family feuds

Despite the family connections – being the daughter of Jerry Jones – she has been fired on two occasions.

The Dallas Cowboys Owner has sanctioned the termination of his daughter over budget issues twice, however, Charlotte was reinstated back to her positions swiftly both times.

She remains an icon for pioneering women in the sports industry, and could be set for a bigger role in the Cowboys organisation in years to come.

In comments reported by the Sports Business Journal, John Tatum, CEO of Genesco Sports Enterprises, said: “Jerry gets credit for building the brand, but Charlotte makes it shine.”